Neil Godin’s Marketing Dangerously meetup this afternoon featured guest speaker, Shane Gibson.  Shane shared the 10 attributes of a Guerilla Social Media Marketer – a sneak peak version of his soon to be released book, Guerilla Social Media Marketing will be released in September 2010.  Brilliant!  This is a must read.  I was one of the lucky winners of his newly released book Sociable!  Check out his blog at www.closebigger.net

Great event Neil.  Check out www.smartthinkingmarketing.com and visit us next month.  Shane Morgan, Neil Godin of www.MarketingDangerously.com and Deborah Reynolds of www.AboutFaceImage.com will be hosting a fabulous day of marketing information onSaturday, June 5th, 2010 at the Hampton Inn in Langley, B.C. Canada

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It’s a tough question and in this recession doing a business profitability assessment is critical.  Try this free 10 minute total business diagnostic.  http://budurl.com/BusAssessment

It’s important to know what is working in the business and what isn’t working.  Then go to work and get a total business makeover and set things right.  Implement the right business growth strategies and learn how to get rich – by following a set of learnable skills.

It starts by becoming a great business person.  Learn the special qualities, traits and behaviors of successful entrepreneurs. Become a better business person.  To be one of the best in your industry, you have to learn how to create a great business and how to produce a great produce and service.

And that’s just the beginning.  To get a total business makeover click on the link. http://budurl.com/BusAssessment

Take the first step and let me help you with your journey.

admin Building Your Business Image, Uncategorized business assessment, profitability, recession, total business diagnostic

To recession proof your business, what are you doing to create a lean and efficient business?  When we watch what is happening to the economy and infrastructure in the United States, some say that we Canadians are about five years behind the Americans.  If that’s true, it can instill a little bit of unease in some.  Others will be proactive and progress in business virtually unaffected particularly if they take advantage of opportunities around them.  

Watching expenditures should be a diligent process within every business, whether you are a large company or a small to medium business, or even homebased.  Review all your expenses and look for ways to reduce and cut back.  This is a great time to bring in your bookkeeper and accountant to have a close look at your expenses and to discuss where you can cut back or eliminate.  This is also a great time to bring in your marketing team.  Pull out your bank statements and take a close look.  You may be surprised at how much you are spending on eating out and visiting Starbucks.   When you total up these luxuries, consider putting that money towards something like a great marketing tool like www.sendoutcards.com/GetNoticed and other online strategies.

Refrain from cutting costs in sales and marketing.  These two areas are the lifeblood of the business.  You still have to get your name out there and be marketing.  Always ensure you test and measure.  Track your income and where it’s coming from.

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